Blog

It’s hard to overestimate the importance of marketing for today’s business. Throughout our years in software and app engineering we’ve seen our share of marketing successes and blunders. In this article, you will get insights on marketing of mobile apps and what to take into consideration at different stages of your app’s life. Building a great app is only half the battle The market of digital products — mobile apps and web products alike — is huge, yet the pool of possibilities is even b

Tips on how to choose a web development company for your startup typically include conducting research, visiting Clutch, and checking a company’s portfolio alongside client reviews. What’s wrong? Clutch lists around 40,550 verified companies that all have ratings close to five stars reinforced by positive client reviews. Even if you open the Leaders Matrix or apply all filters, there will be tens if not hundreds of companies with similar attributes. How are you going to find the right one? W

New mobile apps pop up every day, but many disappear just as fast, like snowflakes that melt away on your fingers. How to launch an app successfully so that it’s not a fleeting memory in users’ minds but a valuable asset that makes users’ lives better in some way or another? In this article, we share some insights we’ve gathered from experience developing and releasing apps for years as well as following each app’s path long after its launch. A mobile app as part of your business For b

In this article, we talk about the remote software development hiring processes you should go through if you have an app idea and wish to build a successful product. We also cover recommendations on how to hire remote developers or software development teams and things to look out for. Read on for industry insights from a software development company. Remote is the new normal, and home is the new workplace. While this all started due to pandemic lockdowns, recent research by Ipsos shows that a

The audiobook market is one of the fastest growing and potentially profitable niches today. And it’s a niche that has yet to become oversaturated. With a well-thought-out strategy and a good grasp on the trends, audiobook app development is an endeavor with high chances of success. In this article, we talk about how to build an audiobook app, what to look out for, and how much it might cost. Read on for some industry insights and recommendations. State of the audiobook market Millennials

The principles of customer development were devised by Steve Blank way back in the 1990s. So why does every third startup continue to fail because of ignoring them? Customer development tends to be a painful process. It requires startup founders to shift their mindset. Instead of blindly believing that their ideas and gut feelings are rock-solid, they need to find gaps in their ideas, prove themselves wrong, and invalidate their hypotheses. Who wants to beat themselves up of their own will?

Software as a Service, or SaaS application, is steadily becoming the default model for companies producing all kinds of software. In this article, we talk in detail about SaaS application development, why these products are so popular, consider their pros and cons, and offer experience-based advice on how to develop SaaS products and make them successful. What is a SaaS application? Software as a service is a model of distributing and running software in the cloud. According to a 2020 g

Consulting businesses were traditionally offline, but digitization spares no one and waits for no one. It’s time for the consulting industry to pursue digital transformation. In this article, we talk about developing a website for online consultations. We’ll cover the online consulting platform development process, dangers to look out for, and costs involved. Read on to learn about software for consulting businesses, or scroll to the end to get an approximate development cost estimate. Stat

You have a brilliant startup idea. But guess what? So do your competitors. What really matters is that your potential customers notice you. Your product either has to meet customer needs that have been unmet by competitors or serve customers in a better way than existing solutions. In this post, we’ll show you how to conduct a competitor analysis that will allow your startup to find the right spot in the market. Why do you need to conduct a competitor analysis? Find the five top brands

To keep afloat, every startup needs to be profitable. In theory, all you need to do is maximize the difference between the cost of production and the marketing costs for your product or service. In practice, just as you can’t reduce the cost of production to zero, you can’t endlessly increase your marketing costs because of competitors and the solvency of your target customers. How to find the right balance between expenses and revenues that will make your business viable? There’s one possible

Like most entrepreneurs, you believe in your startup’s success. But what if this belief is blind? Picture this. After spending 18 months and $70,000 on launching your new business, you recognize that revenue doesn’t meet your expectations and never will. The market is too small, the competition is too high, there are too few paying customers. Is there no way for startup owners to avoid financial losses and frustration? In this article we will dive deep into how to do market research for st

Want to improve your real estate business, get an unfair advantage over your competitors, or entice solid investors? In this article, we consider real estate tech startups in 2025 that have already raised millions in funding along with five technology trends that lie behind them. What PropTech startups are attracting VCs? Heightened interest in technology investment is no longer a novelty for the real estate market. The Center for Real Estate Technology & Innovation (CRETI) reported that in