For both startups and businesses that have already gone through launching apps on Google Play and App Store, the Chinese digital market might remain a mystery. With different app stores, social media, legal regulations, and even different culture that is embedded in your target audience’s lifestyle — launching an app in China is like entering an entirely new world. And to succeed in it, you have to follow its rules. Is it worth a try? And if so, what should you consider before taking the leap?