
There are plenty of metrics for analyzing user engagement. However, you don’t need to track all of them. What user engagement metrics you should track depends on the specifics of your business and the category of your mobile app. Engagement metrics like the number of items added to the cart and the cart abandonment rate are highly relevant for eCommerce mobile apps but completely unusable for news or social media apps. In turn, for social media apps, it’s better to track the amount of time use