So you’re thinking of building a food delivery website. Are you going to build it from scratch or via a website builder? Will it be only a mobile-adapted website or also a native mobile app? Are you sure you really need to start with a website instead of a mobile app? Thomas Eriksson was puzzled by similar questions when he appealed to us to launch his food delivery startup in Denmark. Thanks to the in-depth discovery stage, we figured out that a mobile app would be more convenient for users t