
The real estate CRM features that matter most depend on how your company earns: commissions, unit sales, rent or investor returns. Here's how to test them and when it makes sense to estimate the cost of a custom build. Highlights: * Your business model decides which features matter: brokerage, developer, manager or investor. * Test every feature on your own contacts, deals and listings before signing. * Cost a custom build when your core record fits no product without workarounds. B










