Highlights: * Developing a mobile app without a plan is very risky. Unlike a rigid business plan, the business model canvas for the mobile app is customizable and helps fully visualize and refine your whole business strategy. * An effective business model canvas will help you avoid such common pitfalls in mobile app development as unmet user needs, inefficient resource allocation, shift in strategic focus, and many more. * Just creating a business model canvas for an app is not enough. You