With an increasing popularity of on-demand services since a few years ago, it seems that the shelves of the market are now stacked with the food and other service-delivering apps. However, this article gives you a few tips on how to construct a proper on-demand delivery app to enter the top-notch market.
Remember, there was an article a few months ago, claiming that food delivery apps are making a “chaos” at schools? (you can read the full post here) Well, the truth to be told, they are making a boom not in school only - since the release of UberEATS in 2016, the whole world found it extremely fascinating, which resulted in a huge wave of on-demand services progression.
1. Start with a Market Analysis.
The first thing Mind Studios analysts start with and the very first thing that is recommended for everyone willing to enter the mobile application market is to conduct a sound market and user research. All the successful on-delivery apps like Postamates, Doordash, UberEats, Bootler and some more have started their market invasion from this point. Let’s take a closer look on who exactly they are focused on.
Is one of the hugest on-demand delivery services in the USA, delivering dishes and drinks from places of a different kind - from a corner burgershop up to vegetarian restaurants. Postmates are mainly focusing on the young but busy individuals who have no time but posses a smartphone.
What to consider: Postmates have a comparatively narrow market - they are US-based only and deliver only what public cafes have to offer.
Was the first and most-talked about food delivery app startup, when it hit Toronto first, and then rolled out to San Francisco, L.A., Chicago and Houston. They also deliver food and beverages from different restaurants, but Uber-for-food customers are a bit demanding, so there are a lot of vegetarian dishes to choose from + the ability to rate the driver and the eats he delivered.
What to consider: Uber has already been popular with crowds when they decided to include restaurant delivery - which is why they used their trust to “bite a bigger market”; their services are available in Northern and South Americas, Europe, Australia & New Zealand, Asia and Africa (you can see the whole list of cities here).
Has made it to the market by changing the perspective - it is the same on-demand delivery service, but it’s main feature is supposed to be “the cheapest price of the food delivery”. Here is a 30-second video of how Bootler’s owners introduce the application’s benefits:
What to consider: Bootler does not require the help of the third-party drivers to hire for their services (as the delivery is made from a restaurant’s delivery directly), but they have also targeted a different customer - same busy one, but looking for the lowest price too. They have also put an accent on the in-app alcohol purchasing - their slogan claims they’ll save you time here as well.
All of the apps mentioned have their market deeply investigated, but it wasn’t the only thing they took before starting a development process - a solid business model came next.
2. Continue with a Business Model.
All the on-demand food delivery services have the pretty much same business model, based on people getting the goods they crave for from almost anywhere in the city, and Postamates has benefited out of it. As the research claims, this on demand delivery app stands on three different customer personas:
1) The actual customers, who are willing to pay some extra money for their meals delivered as someone’s responsibility.
2) The retailers, who see an excellent opportunity to promote their dishes to consumers, without hiring either a delivery service workers or delivery app developers.
3) The delivery stuff, for whom being a “Postmate” is an excellent chance to raise money according to their own working schedule.
The value this local food delivery app brings to the customer is also divided into 3 parts:
Users get their food 24 per 7 at their doorstep, retailers get some brand recognition via Postmates app + expand their customer base, and “postmates” get 80% of the whole delivery fee while working flexible hours.
Here is a Business Model Canvas to highlight the Postmates main business values:
The Postsmate’s model is said to be similar to UberEATS (or vice versa), but there are two key inequalities in which these two are different:
The standard fee for every delivery is flat 5$ at UberEATS, while in Postmates there is no such thing as minimum price (it all depends on the size and bill of your order)
Uber’s concept is not tied to a round-the-clock service - they stand for consistency and meals of a hottest quality, so the app only works from 10 a.m. to 10 p.m.
The rating system was also changed by UberEATS - now you rate your meal by a thumb up or down, because it is hard to get the difference between a 4 and 3-starred burger
And as firstly launched as an Uber-company branch, this mobile app for food delivery involves Uber drivers delivering fast food; on the contrary, “Postmates walk, drive, scoot or bike”
How do on-demand delivery apps generate revenue?
Postmates does it three ways: courier fee, retailer program and convenience fee. Courier fee includes a small reward for every order they make; convenience fee is the extra price satisfied customers agree to pay (9% of the whole sum here) for the chance to have their meals at their doorsteps. When it comes to the retailer program, according to the agreement partner restaurants sign, they allow Postmates to take 15-30% of their revenue in return for the noticeable placement in the app.
UE makes money in a bit different way - they charge 25% of the whole fare, which depends on the miles ridden and meal’s size. Basically, they charge you as a user the whole price of the ride with your food on hands.
How to make an app like Postmates
If you found yourself wondering how to Make food delivery app like UberEATS and Postmates then you’re on the right page. A complex system like these two would require several applications to be built-in one structure: the client app, the server part and the staff app.
The client app is for the users and their usage only. It has the following list of functions:
- User profile
- Order screen (view menus + make an order + payment details)
- Order control (map + track of order’s movements)
- Order history (with ratings and reviews)
The second development part would be the back-end server development, which should have the number of functions:
- Huge database with all the cafes, menus, users and staff data should be stored
- Push-notification requests to be sent to the client app
- WebSockets chat to keep the two-ways real time user-server and staff-server connection
- Logistics control
- Data management
The third integral stage of developing a mobile app for food delivery is a staff app; it has a delivery app and admin panel in it; same as previously mentioned two, it has a certain range of functions:
a) Admin panel
Listing of the places to get food from + menus of those
b) Delivery app
Courier’s profile (optional)
Frankly speaking, it is a list of MVP features for you to build an on-demand delivery app. The fully-developed product can include way more than this, e. g. quality control feature, order changes and customer care.
c) Vendor's dashboard
Orders management board
How much does it cost to develop a food delivery app?
Having an MVP-version in mind, the estimates would still include a few stages of project creating, including UI/UX design and development. The estimates given already include client, staff and server parts.
Specification part - up from 70 hours, depending on the project's size.
Visual prototypes - their creation would take up from 60 hours, depending on the platforms that you choose to build on (iOS, Android).
Design for both iOS and Android platforms would take 130 - 190 hours.
iOS estimates (hours): 600 - 800 hours
Android estimates (hours): from 650 to 900 h
Back-end development: up from 300 h
Admin panel: up from 150 hours
Vendor's panel - up from 500 h
Overall, the iOS project like Postmates or UberEATS would cost around $ 30 000 at least. Respectively, with Android it would start at $ 32 000.
How much would it cost with Mind Studios? Click to get to know the exact price.
The Everyday Items You Need In 10 Mins Or Less.
Seems like on-demand delivery apps are here to stay, which is why their variety on the market keeps growing volumes; although every cloud has a silver lining - the mobile app and web services that offer something newer, something of a higher level of service or just something different would always be in demand. You just need to ensure you hire the delivery app development company to meet your expectations.
Written by Alexander Sheyanov, Dmitry Gurkovskiy and Elina Bessarabova.