
New mobile apps pop up every day, but many disappear just as fast, like snowflakes that melt away on your fingers. How to launch an app successfully so that it’s not a fleeting memory in users’ minds but a valuable asset that makes users’ lives better in some way or another? In this article, we share some insights we’ve gathered from experience developing and releasing apps for years as well as following each app’s path long after its launch. A mobile app as part of your business For b