Thousands of apps emerge on app stores every day. Not marketed well, your app can turn into a needle that intended users will have to seek in a bundle of hay. But will they have to? To make people notice, download, and use an app unknown to them, you need to instill in them a belief that it can solve their issues better than any other existing solution. Doing this is impossible without a clear understanding of your target audience's underlying needs. That might be a lot of tremendous effort re