Strategy & Advisory

There are plenty of metrics for analyzing user engagement. However, you don’t need to track all of them. What user engagement metrics you should track depends on the specifics of your business and the category of your mobile app. Engagement metrics like the number of items added to the cart and the cart abandonment rate are highly relevant for eCommerce mobile apps but completely unusable for news or social media apps. In turn, for social media apps, it’s better to track the amount of time use

Rising focus on personal health and wellness, rapid evolution in technology, and the critical need for accessible healthcare are just a few factors that have triggered a surge in healthcare app development. Now that more doctors and patients than ever are on board with using mHealth apps, it might be high time to build a product that meets their needs. Read also: How to Build Custom CRM Software from Scratch So, why does the mHealth app market look so promising today? How to make a heal

Entering China’s market means, first and foremost, getting to know WeChat and figuring out how to make a WeChat Mini Program. Launched in 2011, WeChat, an instant messaging, social media, and mobile payment app, has 1,26 billion monthly active users as of 2022. And it gets better: when WeChat’s success skyrocketed, in 2017 the creators, Tencent, introduced WeChat Mini Programs — easy-to-create tiny apps within the WeChat application, widely used by business owners in all kinds of industries. N

In this article, we talk about the remote software development hiring processes you should go through if you have an app idea and wish to build a successful product. We also cover recommendations on how to hire remote developers or software development teams and things to look out for. Read on for industry insights from a software development company. Remote is the new normal, and home is the new workplace. While this all started due to pandemic lockdowns, recent research by Ipsos shows that a

Wrapping your mind around software development processes can be hard. When you come up with an idea and approach developers with it, the first two things you ask are how much it will cost to implement and how long it will take to build. Estimation is one of the first steps in app development. In this article, we compare the two most popular estimation models in modern software development: Agile story points vs hours. Read on to learn how to estimate time in Agile, get the gist of both estim

Entrepreneurs have mixed opinions of software development outsourcing these days, and for good reason. The failure of a payroll app development project outsourced to IBM in 2007 cost the Queensland health department $1.2 billion. On the other hand, outsourcing development to the US allowed Jack Ma Yun, the founder of the Chinese company Alibaba, to bring in $60+ billion in revenue in 2021. What did Ma know that Queensland Health didn’t? In this article, you’ll figure out how to reduce the ri

In this article, we compare the dedicated team, fixed price, and time and materials outsourcing models, analyze each in detail, and provide tips on how to choose the appropriate model for your startup project. In addition, we describe the advantages and disadvantages of outsourcing and common problems that companies face when outsourcing. The term outsourcing refers to any situation in which a person or company provides services (performs tasks), or produces products for another company. Outsour

The “plan your work and work your plan” philosophy has proven its efficiency many times in history. Proper planning defines the success of any serious initiative, including software development. The software development industry has come up with several approaches to meeting business requirements. The software development life cycle or SDLC methodology defines the way a product is brought to life and maintained. It helps you turn creative ideas and market requirements into product functionalit

Here we examine the potential pitfalls of wrongfully matched partnerships, as well as provide you with a few pieces of advice on how to find app partners for your business. * 3 Keys to a Prospering Partnership. * 5 Platforms for “Founder Dating”. Earlier we used to believe that true love makes you feel like you are finally complete. Turns out, this is fair not only in terms of love - it also works for business partnership. Does it sound like search for a perfect partner is like search f

In this article, we go over the importance of requirements in software engineering and reasons why neglecting the requirements stage isn’t a wise idea when building an app. "Working software over comprehensive documentation." This is a part of the Agile Manifesto. On the surface, this statement may seem to imply that requirements are inconsequential and not worthy of the time. Some developers and their clients forego proper documentation. But that’s a mistake. Let’s start with a little exp