
Save the trees; move your classifieds online! Well, maybe it’s not the best CTA of the year. However, it’s the twenty-first century, and a great many things have moved online, advertising included. You know Craigslist, of course, but it’s not the only classified website. The United Kingdom has Gumtree, and OLX is as well known as Craigslist — maybe better known — in some countries. In this article, we’d like to share some insights into how classified websites work, how they make money, and h