What is the difference between a soft launch and a hard launch? How can you choose which one to go for when it’s time to release your app? If you’re interested in the answers to these questions, read on. What are the hard and soft launch models? Let’s start with short explanations of a soft and hard launch. A hard launch is when you release a completed product, either globally or in your entire target area. A hard launch usually involves a lot of marketing. A soft launch is a beta of so