App Design & Development

In a crowded market, where customers have many options, localizing products is crucial for companies to survive. Brands that put their customers first by leveraging localization are more likely to succeed than those that don't. But multilingual localization isn't a one-and-done deal, it hasn't escaped the changes that have rocked businesses everywhere, such as changing economies, new technology, and the ever-evolving function of marketing and content in people's lives. The objective of accurate

Highlights: * Developing a mobile app without a plan is very risky. Unlike a rigid business plan, the business model canvas for the mobile app is customizable and helps fully visualize and refine your whole business strategy. * An effective business model canvas will help you avoid such common pitfalls in mobile app development as unmet user needs, inefficient resource allocation, shift in strategic focus, and many more. * Just creating a business model canvas for an app is not enough. You

With the continuous rise of the number of apps an average user interacts with, there is also a rise in the number of people who are interested in the unlimited possibilities an app development world can offer. Now, you need a good idea, an expert development team, and enough time and money to create your own solution. And the first question that comes to mind in such scenarios is “How much does it cost to make an app?”. As we’ve already covered this topic in one of our previous articles, so no

If following software trends haven’t been your top priority up to now, this has to change. Why? Because as 2023 brought more economic uncertainty, it has become even more critical for the companies to make wise business decisions and pick technologies that can help them increase savings and quickly adapt when necessary. So what are the top software development trends for 2023–2024? Mind Studios will gladly answer this question. One significant trend shaping the industry is the integration of l

As the software development market continues to grow rapidly and steadily, so do software development costs. In 2022, IT spending on enterprise software worldwide reached around $783 billion, increasing by 7.1% compared to the previous year. In 2023, this spending is forecasted to amount to around $856 billion. This puts a strain on the market. 46% of IT companies in Europe and North America name increases in product costs as one of the main challenges they face when purchasing new hardware

According to statistics from Clutch, 83% of small businesses will maintain or increase their spending on outsourced business services in 2023. And IT outsourcing is among the top three most popular requests, alongside marketing and design. Businesses outsource IT tasks for numerous reasons: to cut costs during times of recession, to focus on strategic goals, and simply because during the pandemic we all learned that managing remote teams efficiently is possible. However, IT outsourcing comes

There are plenty of metrics for analyzing user engagement. However, you don’t need to track all of them. What user engagement metrics you should track depends on the specifics of your business and the category of your mobile app. Engagement metrics like the number of items added to the cart and the cart abandonment rate are highly relevant for eCommerce mobile apps but completely unusable for news or social media apps. In turn, for social media apps, it’s better to track the amount of time use

In our fast-paced digital era, new trends and technologies are emerging every day, making websites more interactive, fast, and engaging. As a web development company, we’re interested in keeping abreast of these things. MyMP3Pool, a digital music streaming platform for DJs, was suffering from a significant decrease in user traffic when its owner came to us. We completely rebuilt the platform, which skyrocketed user engagement. According to the post-launch poll, 67.9% of MyMP3Pool users were

Insurance businesses are finally joining the trend: new insurance mobile apps are appearing more often today than a couple of years ago. Largely due to the benefits which mobile apps provide to insurance agencies: more satisfied customers, lower costs, and higher growth. In this article, we go over the insurance app development process and, based on the Mind Studios experience, provide a reliable estimate for building your own insurance mobile app. Why your insurance company needs a mobile

Developers at Mind Studios are an experienced bunch but we’re constantly striving to work better, faster, and learn as many emerging technologies as possible. Naturally, our people are hyped over things like VR and AR. Which is why in this article, we venture into the hot topic of augmented reality apps and specifically AR home shopping app development on the example of IKEA Place, the pioneer in the niche. Mobile Augmented Reality (AR) Market Size Since the launch of Pokémon Go in 2016, au

It’s hard to overestimate the importance of marketing for today’s business. Throughout our years in software and app engineering we’ve seen our share of marketing successes and blunders. In this article, you will get insights on marketing of mobile apps and what to take into consideration at different stages of your app’s life. Building a great app is only half the battle The market of digital products — mobile apps and web products alike — is huge, yet the pool of possibilities is even b

New mobile apps pop up every day, but many disappear just as fast, like snowflakes that melt away on your fingers. How to launch an app successfully so that it’s not a fleeting memory in users’ minds but a valuable asset that makes users’ lives better in some way or another? In this article, we share some insights we’ve gathered from experience developing and releasing apps for years as well as following each app’s path long after its launch. A mobile app as part of your business For b