Idea Evaluation & Research
In order to make sure that your idea get more chances to succeed on market it should be carefully validated. On a daily meetings with you we create Business Model Canvas and fill every section of it.
This includes market research, customer segmentation and competitor analysis. One of the main purposes of this stage is to forecast marketing channels for product promotion and prepare an approximate cost structure.
Once we identify that there is a proved need on market and it worth investing your time and resources, we start working on a shaped first version of your product.
Based on the data we’ve got on the previous stage, we design navigation structure and work on the first set of functionality. Technical experts on this level make sure that we choose the most optimized way of future implementation.
Formed and shaped version of our product should be verified anyway on the real customers. That’s why we design a very detailed first visual prototype and give it to our test groups in order to get real feedbacks as early as possible, even before the actual development.
Feedback that is gotten on this stage is very important as it helps us to adapt quickly and made changes fast. This process may take several iterations.
Design & Development
Once we are sure that the concept hits the audience, we start working on the right visual style for it. We start with the visual concept and coherently design every part of the future system.
Our development process consists of 2-week sprints that go in series. Each sprint ends with a demo presentation of what has been done and a plan for a future sprint. With this approach, you're always up-to-date with the progress.
Once the first version of the product is finished, the journey begins. We deliver product to the market and carefully watching the data from the analytics in order to understand how real users interact with our system.
After this we add improvements to the product step by step, making sure that we do exactly what market needs. Together we'll shape and grow product.
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