
Your CRM worked for your first sales team; now part of the pipeline lives in side spreadsheets. Here's how to decide whether a custom CRM pays off and what building one takes. Highlights * Measure what CRM workarounds cost before you treat them as a reason to build. * Compare both options over 36 months and count migration and integrations once in each. * Plan for scope, integration and adoption risks before the first sprint. Custom CRM development means designing and building a CR









