Marketing

24 November 2020

Top 18 User Engagement Metrics for a Mobile App

There are plenty of metrics for analyzing user engagement. However, you don’t need to track all of them. What user engagement metrics you should track

28 November 2019

Soft Launch vs Hard Launch: The Guide

What is the difference between a soft launch and a hard launch? How can you choose which one to go for when it’s time to

09 May 2018

How to Launch an App in China and Not to Screw Up

Here we explain how to launch an app in China and explore all of the potential pitfalls entrepreneurs face when starting an app in China -

30 October 2017

Main Reasons Why You App Fails and How to Fix It

“Why Mobile App Startups Fail? As compelling as your own inner doubts might be, we believe otherwise.” You had a dream of building your own, fully-functional

18 August 2017

The War of Brands. How to Use Mobile App as a Brand Marketing Tool

Have you ever wondered what is it that actually makes people choose Apple over the huge range of other devices? Coke over the long list of

31 January 2017

What Should You Do When Your App Was Rejected?

Did you know that the top reason for Apple to reject an app is inaccurate performance of the application? According to the official Apple’s statistics